|
Option 1 Basic Presence
You can establish a presence on the web through search engines like Google and Yahoo whereby your firm enhances its position on the web simply by updating key words and phrases,
 |
|
| |
| A huge advantage of advertising online is the relatively low cost you can incur while reaching customers who fall within a very specific category. Unlike print publications, many online advertising outlets offer the capability to target users both geographically and demographically, leading to a narrowed pool of targeted users and a more effective use of your budget. Internet advertising also allows you to measure and track through web analytics, which puts the number of page views and click-thru rates at your fingertips. This makes it easier to determine what type of advertising is working for you and makes the task of identifying the ROI of online efforts much easier than it is with traditional media like print, radio and television. |
often called metatags, and by paying for sponsorship placement.
Since Search Engine Marketing "SEM" is text-driven, it has a much more manageable learning curve than other forms of Internet advertising, making it the ideal method for companies who have little experience with interactive marketing.
Option 2 - Break into Content Drive Sites
This type of advertising offers opportunities such as banner display ads, streaming video and even interactive content such as video games. While this type of advertising allows you to convey more of your brand message, it also requires that you or a firm you hire have capabilities in interactive design. The key here is to do relevant market research prior to jumping onto any old site. You want to be familiar with the site’s target audience and determine how well that meshes with your target customer.
Option 3 - TXT, Blogging and Social Networking
A newer, less tested media such as text message advertising, blogging sites or social networking sites. These newer forms of marketing are more viral in nature and, while they may be beneficial, they should only be undertaken as part of an overall integrated marketing campaign, at least until their worth as a stand-alone medium is proven.
A business of any size can get started with Internet advertising by taking advantage of the low cost, increased measureability and excitement that new media can provide to a marketing campaign. |
