CleverTap is an AI-powered customer engagement and retention platform aimed at mobile-first businesses. It consolidates app, web, and offline data into unified profiles, pairs deep behavioral analytics (funnels, cohorts, trends) with omnichannel orchestration across push, in-app, email, SMS, and WhatsApp, and adds uninstall tracking. Its AI engine, Clever.AI, provides predictive and intent-based segmentation, recommended channels and tactics, and send-time and journey optimization. Priced by custom enterprise quote based on monthly tracked users and data volume, with a possible tailored startup plan, it fits retention-focused e-commerce, fintech, and media teams, though its predictive features depend on a solid SDK data foundation to be effective.
CleverTap is an AI-powered customer engagement and retention platform built around mobile-first businesses. It consolidates user data into a single view and drives it with Clever.AI, its analytics-and-prediction engine, to move teams from basic messaging toward predictive, intent-driven communication across the customer lifecycle.
Core capabilities
- Unified profiles — user data from app, web, and offline touchpoints merged into one actionable customer view.
- Behavioral analytics — funnels, cohorts, and trend analysis to surface what’s actually driving behavior.
- Omnichannel orchestration — a visual journey builder spanning mobile push, in-app messages, email, SMS, and WhatsApp.
- Predictive and intent-based segmentation — Clever.AI groups users by likelihood to convert or churn, and by demonstrated intent.
- AI recommendations — suggested channels and engagement tactics for a given goal.
- Journey and timing optimization — machine-learned send times and journey paths, plus uninstall tracking.
Where it fits. For retention teams, CleverTap flags high-churn-risk users for automated retention journeys, builds win-back flows for dormant users, and analyzes uninstall triggers to inform product and marketing. For lifecycle and growth teams, it powers intent-driven onboarding that adapts to a user’s first actions, conversion nudges for high-intent-but-unconverted users, and dynamic promotional targeting by behavior, location, or predictive score.
Pricing. An enterprise-grade platform priced to business scale.
| Tier | Primary features | Use case |
|---|---|---|
| Enterprise | Full analytics, omnichannel orchestration, and advanced Clever.AI predictive segmentation. | Mid-market to large enterprises in e-commerce, fintech, and media needing a comprehensive retention solution. |
| Pricing model | Custom quote based on monthly tracked users (MTUs), data volume, and feature set. | Requires direct consultation with CleverTap sales. |
| Startup plan | May offer a tailored plan with specific usage limits. | Early-stage startups building an engagement foundation. |
Practical notes. Clever.AI is only as good as the events and attributes it ingests, so a robust, accurate SDK implementation is the real starting point. Rather than automating everything at once, target the highest-value lifecycle moment first — reducing first-week churn or improving new-user activation — and expand from there. The platform’s depth is genuine but leans mobile-first, and getting full value from its analytics and AI takes dedicated resources and a clear engagement strategy.
Direct link: https://clevertap.com/
- Customer Engagement
- Predictive Segmentation
- Intent-Based Segments
- Omnichannel Orchestration
- Mobile-First Marketing
- Customer Retention
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