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Google Search Console Setup
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Knowledge Base · Guides
SEO guides, step by step.
Practical, do-it-yourself walkthroughs distilled from our knowledge base — the SEO work that actually moves rankings, one clear step at a time.
Browse the guides
New-Site Launch Checklist
Technical foundations, architecture, a staging audit, launch-day checks, and the first 90 days.
On-Page SEO
Align keyword and intent, then optimize structure, metadata, media, E-E-A-T, and schema.
Writing an SEO Blog Post
From keyword and intent through structure, proof, on-page essentials, and freshness.
Building a Topic Cluster
Select a pillar, map subtopics, architect the internal links, publish, and measure authority.
Running a Content Audit
Scope, inventory, analysis, and scoring — then keep, refresh, merge, or prune each page.
Improving Page Speed
Benchmark, then fix media, server, CSS, and JavaScript, and confirm the gains in field data.
A/B Testing for SEO
One metric, two variations, run to significance, keep the winner, and iterate.
Ongoing SEO Maintenance
Weekly, monthly, and quarterly checks that keep rankings from quietly decaying.
Local SEO Audit
Google Business Profile, citations, reviews, and local links to win the Map Pack.
Getting Cited by AI (GEO)
Answer capsules, original data, and brand mentions that earn citations in AI answers.
GEO Readiness
The content, entity, E-E-A-T, and schema foundations to have in place before GEO tactics pay off.
Not sure where to start?
Ask Lynx Assist — it answers from these guides and our wider knowledge base, and links you to the exact step.