Vibe marketing — a term attributed to Thibault Imbert — names the collapse of the barrier between having an idea and bringing it to life. Instead of starting with keywords and demographics, the work starts with a feeling — a mood, cultural reference, or emotion — that AI translates directly into visual and written assets, so thought and execution stop being separate phases. AI enables it by removing the traditional translation layer, where a clear vision degraded a little at every handoff from concept to brief to design; instead of specifying a vision through briefs, you communicate through conversation and reference, and the tool reads the emotional essence, not just the literal elements.
Full guide → Vibe Marketing: When Execution Meets Imagination
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