Generative Engine Optimization tactics only pay off on solid foundations, so before investing in them confirm five prerequisites are in place: content architecture (pillar, sub-pillar, and spoke pages interlinked into coherent clusters), entity consistency (name, description, and key facts identical across your site, directories, and profiles), E-E-A-T signals (named authors with credentials, cited sources, verifiable case studies), structured data (valid Article, FAQPage, Product, and Organization schema on relevant pages), and machine-readable structure (clear heading hierarchy, atomic paragraphs, summaries, lists, and tables). Underlying these is subject mastery in two dimensions — topical authority (breadth across a subject) and semantic depth (depth within a single topic) — which together make content citable by AI answer engines.
Full guide → Preparing for GEO: A Readiness Checklist
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