Google’s local results rest on three pillars, and a real strategy addresses all three. Relevance is how well your profile matches the query, which you act on through a complete Google Business Profile, on-page local keywords, and LocalBusiness schema. Distance is how close you are to the searcher or the location in the query — you can’t change proximity, but you can define an accurate service area. Prominence is how well-known your business is across the web, built through reviews, citations, backlinks, press, and directories. Of the levers, the Google Business Profile is the single biggest one for Map Pack visibility.
Full guide → Local SEO Strategy and Audit: Dominating the Map Pack
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