An answer capsule is a concise, self-contained answer — roughly 20 to 25 words — placed directly after a title or an H2 framed as a question. It matters because it gives an AI model a clean, standalone unit of knowledge it can lift and attribute without ambiguity, and it is consistently the single strongest on-page trait associated with being cited by AI answer engines. Keep the capsule itself link-free — a link inside it signals to the model that the more authoritative answer lies elsewhere, which dilutes quotability — and place supporting links in the paragraphs below. Reinforce capsules with original data and owned insights, the second strongest differentiator, which compounds with a good capsule.
Full guide → The GEO Playbook: How to Get Cited and Recommended by AI
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