Four regimes set the baseline, applied by where subscribers live rather than where you operate. GDPR (EU/UK) gives individuals rights to access, correct, and erase data and requires freely given, specific, informed, unambiguous consent — a pre-ticked box does not count — while Article 22 limits purely automated decisions that produce significant effects, reaching into automated offer allocation and profiling. CCPA/CPRA (California) covers the right to know, delete, and opt out of the sale or sharing of personal information, including the cross-context behavioral advertising that feeds personalization. CAN-SPAM (US) and CASL (Canada) govern the message itself — honest headers, a working unsubscribe, a valid physical address, with CASL adding express consent before the first message. The common thread: any AI activity touching personal data needs a lawful basis and must honor data-subject rights across the whole lifecycle.
Full guide → Legal Requirements and Ethical Considerations in AI-Powered Email
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