Decide where to apply generative AI by sorting each task on two axes: cost of error and whether the work needs explicit or tacit knowledge.

The three tools solve different slices of affiliate ROI: performance and fraud, link and revenue analytics, and partner discovery.

AI platforms score strategic fit — audience match, content relevance, engagement quality, and values alignment — instead of raw follower count.

Selection runs three sequential AI stages — discovery, authenticity, and brand alignment — each raising confidence, with the final call human.

AI in social media spans five domains, from insight and planning through content, engagement, advertising, and measurement.