About Lynx Digital
Oct
An overview of Lynx Digital, a digital marketing and web solutions agency structured as an Alberta corporation with a Calgary mailing address and over 25 years of experience. Led by digital strategists Adam Bernard and Martins Upmanis, the agency serves established 'main street' businesses and growth-oriented startups through a hands-on, consultative approach and a single point of contact.
Lynx Digital is a digital marketing and web solutions agency, an Alberta corporation based in Calgary, with over 25 years of experience helping businesses turn their online presence from a static cost into a measurable, growth-driving asset.
We work as a true partner, not a faceless vendor. Every client gets a hands-on, consultative relationship and a single point of contact, the opposite of being passed around a large agency.
What we do
Our work falls into three pillars, and most clients combine them:
- Strategic digital marketing: consulting, SEO, Local SEO, Google Ads, and social media strategy.
- Web & eCommerce solutions: WordPress websites, eCommerce stores, and web hosting, backed by ongoing site care and support.
- AI – Lynx Integral: the free Lynx Assist assistant, the Lynx Align pro tier, AI strategy consulting, and AI-powered content and search.
For the full breakdown, see our services.
How we’re different
- Longevity and trust. Twenty-five years in a fast-moving industry means we’ve adapted through every major shift in search, social, and the web — and we’re doing it again with AI.
- A hands-on partnership. We act as an extension of your team, with clear communication and transparent reporting, not a ticket queue.
- Certified expertise. Our Google Ads certification is current, bringing a tangible mark of quality to paid search.
- Words that work. We treat clear, precise writing as core craft — our content and messaging are built for the people reading them and the search and AI engines parsing them.
- Human expertise, amplified by AI. We pair decades of proven judgment with practical AI tools — including Lynx Assist, our AI assistant trained on a client’s own content — so the technology serves the strategy, not the other way around.
Our team
Lynx Digital is a small, senior partnership — you work directly with the people doing the work.
- Adam Bernard – Digital Strategist. Over two decades directing digital strategy and client relationships.
- Martins Upmanis – Digital Strategist. Co-leads the agency’s strategy, work, and client delivery.
Who we help
We focus on two kinds of clients:
- Established “main street” businesses that know they need a professional online presence but don’t have the in-house expertise to execute it well.
- Growth-oriented startups that need a strong digital foundation to compete and acquire their first customers cost-effectively.
What we value
Empowerment, Clarity, Integrity, and Innovation. Our mission is to give businesses a comprehensive suite of digital marketing and web solutions that make their online presence a dynamic, measurable asset, and our vision is to be the digital partner that pairs proven human expertise with innovative AI.
Work with us
Ready to talk? Lynx Digital offers a no-obligation consultation to understand your goals and show where we can help. Contact us to start the conversation.
- Lynx Digital
- Digital Marketing Agency
- Adam Bernard
- Consultative Approach
- Human Expertise and AI
Ask Lynx Assist
More Guides
Run disciplined SEO A/B tests in seven steps — one metric, two variations, randomized segments, run to significance, track, analyze the winner, and iterate.
Build a topic cluster in seven steps — select and score a pillar, validate it, map subtopics, align to intent, architect internal links, publish, and measure.
Prepare your site for AI search in five steps — content architecture, entity consistency, E-E-A-T, structured data, and machine-readable structure.
Get your content cited by AI in seven steps — answer capsules, link-free extraction, original data, digital PR, community presence, consistent messaging, and tracking.
A seven-step walkthrough for setting up Google Search Console on a new site — property type, DNS verification, sitemap, GA4 link, users, URL checks, and a monitoring routine.