Google Ads & Paid Search Services
An overview of the Search Engine Marketing services offered by Lynx Digital, a Calgary agency with over 25 years of experience and a current Google Ads certification. Paid search places a business in front of people at the moment they are searching for what it sells, making it one of the highest-intent channels in digital marketing.
Search Engine Marketing puts your business in front of people at the exact moment they’re searching for what you sell. That intent is what makes paid search one of the most powerful channels in digital marketing — and why it rewards careful management. Lynx Digital’s Google Ads certification is current, so campaigns are run by a certified hand.
Our approach
- Intent before keywords. We start from what the searcher is actually trying to do — see our reference on search intent — so your budget reaches qualified buyers, not idle clicks.
- Campaigns built to convert. We structure keywords, ad copy, targeting, and budgets to reach the right people efficiently. Because the wording of an ad drives both its cost and its conversion rate, we treat ad copy as a craft — clear, precise writing is a real advantage here.
- Continuous optimization. Paid search isn’t set-and-forget. We watch performance and refine, and we make sure clicks land on pages built to convert — see conversion rate optimization. Where it helps, we apply practical tools like AI-assisted audience segmentation to sharpen targeting.
- Tied to results. We manage toward measurable outcomes, not vanity metrics, with transparent reporting so you always know what your spend is earning.
Paid and organic, together
Paid search buys you immediate, high-intent visibility; SEO earns durable visibility over time. They’re strongest together — ads can win business today while your organic presence compounds — and we plan them as one coordinated strategy rather than competing line items.
A Google Partner since 2015
Lynx Digital has been a Google Partner since 2015. Google Partner is a company-level status, distinct from an individual exam: Google awards it to agencies that meet its published requirements and keeps verifying that they still do. Those requirements cover three areas: certified account strategists (with a certification in each product area where the agency runs spend), a Google Ads optimisation score of at least 70% across the manager account, and a minimum ad spend managed over the previous 90 days.
Martins Upmanis holds the Google Ads certification. The badge on lynxdigital.com is Google’s live badge, linked to our Google Partner profile, so you can verify the status yourself rather than trust a static image. It does not make Google the one running your campaigns, and we are not a reseller: your ad spend goes straight to Google from an account held in your own name. See what Google Partner status means.
Pricing & measurement
Google Ads Management is a monthly retainer from $329/month (plus a one-time $199 setup) — campaign and ad-group setup, keyword research, competitive analysis, and Search, Display & Dynamic ads. Larger ad budgets are scoped to fit.
Ads are only as good as the data behind them. We pair them with Google Analytics Tracking & Reporting (from $249/month) — proper tracking implementation, goals and conversion tracking, channel configuration, and tag implementation — so you can see exactly what your spend is earning. Most clients run the two together: Analytics to measure, Ads to grow.
Learn more
See all services for the full picture of how paid search fits alongside SEO and social.
Ready to talk? Lynx Digital offers a no-obligation consultation to review your goals and show where paid search can help. Contact us to start the conversation.
- Google Partner
- Search Engine Marketing
- Google Ads
- Paid Search / PPC
- Google Ads Certification
- High-intent Traffic
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