Howler AI

Howler AI applies AI to the most manual parts of public relations: finding the right journalists, podcasters, and influencers for a story, personalizing the pitch, and tracking whether it landed. It matches contacts to a story or industry, drafts tailored angles that reference a contact’s past work, and measures outreach so PR teams can run larger, more targeted campaigns than hand-built media lists allow.

Core capabilities

• Targeted media list building — AI surfaces journalists, bloggers, podcasters, and influencers relevant to a specific story or announcement.
• Contact database — media contacts with coverage areas, publications, and recent work.
• AI pitch personalization — suggested angles and subject lines tailored to each contact.
• Outreach and follow-up automation — send personalized email campaigns and schedule follow-ups.
• Performance tracking — open rates, click-throughs, and replies to gauge effectiveness.
• Media CRM — tools to manage ongoing relationships with contacts.

Where it fits. The platform is built for PR and communications work: pitching press releases and story ideas, landing podcast guest spots, arranging influencer collaborations, earning PR-driven backlinks, promoting thought-leadership pieces, and scaling outreach without losing targeting. It streamlines list building and first contact — the part that eats the most time.

Pricing. Paid, subscription SaaS. Plans are tiered around factors such as contacts reached per month, number of users, database access, AI personalization, and analytics. A free trial or demo is often available. Get current pricing from the Howler AI site.

Practical notes. Treat AI-suggested pitches as a starting point — review and rewrite them so they read as genuine and specific; generic-sounding AI pitches get ignored. The tool is best for identifying and initiating contact, but the relationship and the newsworthiness still come from you. Mind email-sending best practices to stay out of spam folders, and refine target lists based on what actually earns replies.

Direct link: https://howler.ai/