Make.com (formerly Integromat) is a no-code automation platform for building multi-step workflows between apps, APIs, and AI models. Its visual builder supports conditional paths, loops, filtering, and data transformations, giving power users near-developer control without code. It connects 1,500+ apps including Google Workspace, Notion, Slack, HubSpot, and Airtable, and orchestrates AI models like OpenAI, Claude, and Gemini for content generation, extraction, and summarization. Webhooks and REST/GraphQL APIs extend it to custom systems, and built-in error handling, scheduling, and triggers keep scenarios reliable. Pricing is freemium, with Core at $9/month, Pro at $16/month, Teams at $29/user/month, and custom Enterprise plans.
Make.com (formerly Integromat) is a no-code platform for building multi-step automations between apps, APIs, and AI models. Its visual builder lets you assemble complex data workflows — conditional paths, loops, filters, transformations — and connect systems that don’t natively talk to each other. What distinguishes it from simpler trigger-action tools is scenario-based logic: you get near-developer control over how data moves and branches, without writing code.
Core capabilities
- Visual builder — drag-and-drop design for modular, multi-step workflows.
- Scenario logic — conditional branching, filtering, and loops between steps.
- App integrations — 1,500+ apps including Google Workspace, Notion, Slack, HubSpot, Airtable, and OpenAI.
- Webhooks and APIs — connect custom apps or AI models via REST and GraphQL.
- AI orchestration — bring OpenAI, Claude, or Gemini into workflows for generation, extraction, or summarization.
- Error handling — reruns, data tracking, and scenario debugging.
- Scheduling and triggers — automate recurring events, form submissions, and CRM updates in real time.
Where it fits. Make suits power users and ops teams who’ve outgrown basic automation: syncing leads between forms, CRMs, and email tools; moving data across HR systems, databases, and messaging; chaining an AI model into content or summarization pipelines; and automating repetitive admin like data entry and report generation. Its edge over simpler tools such as Zapier is visibility and granular control — you can see and shape exactly how each step behaves.
Pricing. Freemium. The free plan covers roughly 1,000 operations/month with basic features. Core is $9/month (more operations, real-time triggers, simple error handling), Pro is $16/month (complex scenarios, advanced scheduling), Teams is $29/user/month (collaboration workspaces, higher capacity, priority support), and Enterprise is custom (SSO, SLAs, custom API limits). Pricing may change — confirm at make.com/pricing.
Practical notes. Save reusable scenario blueprints for work you repeat across projects, and lean on webhooks plus the Make API for precise trigger control. Native AI modules can generate transcripts, summaries, and metadata inline. Pairs naturally with meeting tools like Fireflies.ai to route notes into CRM records automatically.
Direct link: https://www.make.com
- Visual workflow builder
- No-code automation
- API and webhook integration
- AI model orchestration
- Scenario-based conditional logic
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