Summary
SEO, Google Ads, paid social and the Lynx Assist retainer have a 3-month minimum, then run month to month. Consulting, analytics, hosting and monitoring are month to month with no minimum.
Only where the work needs time to pay off, and then it is short:
- SEO and Local SEO: 3 months, then month to month. SEO needs at least 90 days to show results, so a shorter commitment sets you up to stop before it works.
- Google Ads and paid social: 3 months, then month to month.
- Lynx Assist retainer: 3 months after launch, then month to month.
- Digital Marketing Consulting, Analytics tracking, hosting and WordPress Monitoring: month to month, no minimum.
- Website and store builds: a fixed project fee, no term.
After any minimum, either side can cancel with 30 days’ notice. See Engagement and Pricing.
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