Engagement & Pricing

Summary

An explanation of how Lynx Digital structures client engagements and pricing. The model is hybrid: standard, well-defined services carry clear published prices so clients know where they stand — for example digital marketing consulting from $899/month, SEO from $959/month, Google Ads management from $329/month, a Professional WordPress Website setup from $499 with the build quoted, web hosting from $19.95/month, and site monitoring from $4.95/month.

We keep pricing straightforward: clear prices where we can, custom quotes where scope varies. Our standard, well-defined services have published prices so you know exactly where you stand; larger or bespoke work is quoted to the outcome, not the clock.

Services with clear prices

Many of our services are packaged with a published price you can act on today:

Work we quote to scope

Some work is too dependent on your specifics to carry a single price, so we quote it on a value basis — priced to the outcome and scope rather than to hours:

  • eCommerce stores — scoped to your catalog and features.
  • Local SEO — scoped to your market and number of locations.
  • Lynx Align and AI work — from a Starter package up to custom multi-site programs. Lynx Assist, the free tier of Lynx Integral, costs nothing.
  • Managed cloud hosting and multi-site or high-volume programs.

How engagements are structured

Most work takes one of three shapes, and many clients combine them:

  • Project fees — a fixed price for a defined build with a clear start and end (a website, a store). You know the investment up front.
  • Monthly retainers — a predictable monthly investment for ongoing work that compounds (SEO, Google Ads, consulting, site care).
  • Consulting & discovery — strategy and advisory when you need direction, a plan, or a clear-eyed read before committing to a build.

Terms: minimums, payment, cancelling and refunds

Minimum terms. Work that needs time to show results has a short minimum, then runs month to month:

  • SEO and Local SEO: 3 months, then month to month. SEO needs at least 90 days to show results.
  • Google Ads and paid social: 3 months, then month to month.
  • Lynx Align retainer: 3 months after launch, then month to month.
  • Digital Marketing Consulting, Analytics tracking, hosting and WordPress Monitoring: month to month, no minimum.
  • Website and store builds: a fixed project fee, no term.

After any minimum, either side can cancel with 30 days’ notice.

Payment. We take payment by credit card. Monthly services are billed in advance on the same date each month. Builds are 50% to start and 50% before launch. Setup fees are due at sign-up. Advertising spend is separate: the platform charges it directly to your own card, in an account in your name.

Cancelling. Cancelling a monthly service stops future charges. The service runs to the end of the period you have paid for, and the current month is not refunded.

Refunds.

  • Work already done is not refundable: a completed month of service, a finished setup, a delivered site.
  • Work not yet started is refundable. If you cancel a build before work begins, the deposit comes back; if work is under way, you pay for what is done and the rest is returned.
  • Third-party costs are not refundable: domains, licenses, premium themes, and advertising spend paid to a platform.
  • New hosting accounts have a 30-day money-back guarantee on the hosting fee.
  • If we got something wrong, we make it right. We redo the work or credit your account, and where a fix is not possible we refund at our discretion.

It starts with a free consultation

Every engagement begins with a free, no-obligation consultation. We use it to understand your goals and situation, then either point you to the right packaged service or prepare a transparent written proposal for custom work — so you always know what you’re investing in before you commit.

For how an engagement unfolds, see how we work. To explore what we deliver, visit our services, or learn more about Lynx Digital.

Key Concepts
  • Hybrid Pricing
  • Published Package Prices
  • Value-Based Custom Quotes
  • Project Fees & Monthly Retainers
  • Free Consultation
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