Behavioral triggers work a layer beneath explicit events, reading patterns of implicit behavior to infer intent and send at the right moment. The signals worth acting on include browsing history (repeated views of a category in a short window), content engagement (reading specific articles or watching videos), repeat product views without buying, cart abandonment (weighed by contents, value, and history), inactivity and churn signals that historically precede disengagement, downloads and form completions, and event interactions such as webinar registration or attendance. Each carries a distinct intent read and a distinct response, and AI combines intent scoring, timing, and content relevance to decide whether to trigger, when to send, and what to include.
Full guide → Advanced Triggered Emails and Behavioral Targeting
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