A modern SEO Center of Excellence functions as a governance body with enforcement authority across five domains where search performance is created or destroyed at scale. They are: platform and template standards (page templates, rendering, metadata, structured-data patterns); entity and structured-data governance (entity definitions, schema rules, canonical brand representation); content commissioning standards (structure, intent mapping, depth, internal-linking rules set before content is created); cross-market consistency (global adoption, local deviation approval, hreflang, canonical ownership); and measurement and accountability (performance standards, shared KPIs, compliance monitoring, escalation authority). Unlike an advisory CoE, a governing one can enforce compliance across all five.
Full guide → The Modern SEO Center Of Excellence: Governance, Not Guidelines
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