A content audit runs in four phases: Inventory, Analysis, Evaluation, and Action. Inventory builds a complete list of URLs and assets, pulling from your CMS, a crawler, and analytics, and captures per-URL data on performance, engagement, and SEO elements. Analysis reads that data both quantitatively (traffic, impressions, CTR, position, engagement, conversions as diagnostics) and qualitatively (accuracy, intent match, information gain, E-E-A-T). Evaluation scores each page on weighted factors — traffic and visibility, engagement, conversions, quality and E-E-A-T, and relevance — so decisions are consistent rather than gut-feel. Action assigns every page a disposition — keep, refresh, expand, consolidate, prune, or repurpose — with an owner and revision date logged.
Full guide → Content Audit Framework: Evaluating and Enhancing SEO Performance
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