AI answer engines favor sources they can parse quickly and trust completely, and five things make content citable: factual accuracy and verifiability (correct, well-supported claims with sources cited), structured data such as FAQPage, HowTo, and Article schema that tells a model what the content is, and E-E-A-T signaled through clear author bios, a real About page, and a track record on the topic. The last two are clarity — clean headings, direct answers, and scannable structure a model can lift cleanly — and topical authority, meaning depth across a subject rather than one isolated page. Together these make your information the substance the AI hands back, with your brand as the cited source.
Full guide → Optimizing Content for AI Citation (GEO)
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