Your SEO competitors are any sites that rank for your target keywords — which often aren’t your direct business competitors. They include direct and indirect rivals, SERP-feature competitors like YouTube or Reddit, answer engines such as AI Overviews and Perplexity, and aggregator or “best of” roundup sites. Identify them by looking at who consistently appears for the keywords you want to own, then analyze what earns them those positions.
Full guide → Competitor and Gap Analysis
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