Four moves prepare a small business, where clear, credible, relevant messaging matters more than a big budget. First, establish authority first — the assistant favors authoritative sources like long-form guides, original research, and case studies, which is a GEO problem that comes before any ad spend. Second, prepare for conversation, not slogans: map the questions, objections, and comparisons customers actually raise and turn them into content that reads as guidance. Third, expect a shorter journey and structure your catalogs, support docs, and case studies to be easy for the AI to access and verify; and fourth, measure beyond last-click, counting brand mentions in AI answers and lead quality alongside conversions.
Full guide → ChatGPT Ads and the Rise of Conversational Commerce
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