ChatGPT Prompts for Marketing and Content

A working prompt library you can lift straight into ChatGPT — or Claude, Gemini, or any capable assistant. Nothing here is finished copy: each line is a template that gets sharper the more you feed it. Swap the bracketed fields for your real specifics, and add the context the model can’t guess — who the audience is, the tone you want, the format, and any source material to work from. Then treat the first result as a rough draft to tighten, never a final answer.

The better your prompt structure, the less editing you do afterward — for the reasoning, see the PTCF pattern (Persona, Task, Context, Format). Everything below follows that shape loosely.

Social and community

• LinkedIn post from an article — “You’re a B2B LinkedIn writer. Turn the article below into a ~150-word post that pulls out [number] concrete takeaways and closes with a question that invites replies. Professional but human, one clear CTA. Article: [paste].”
• X / Twitter hook — “Compress the key idea of [link] into a single post under 280 characters. Lead with the sharpest stat or claim and finish with a reason to click through. Give me three variations.”
• YouTube concepts — “Act as a video strategist for a [industry] brand. Pitch [number] video ideas for [company] on [theme]. For each: a click-worthy title, a two-line premise, the format (tutorial / interview / teardown), and which audience segment it serves.”
• Google Business Profile post — “Write a short GBP update for [business] promoting [offer or news]. Local, friendly, ~100 words, with a clear call to action and a spot for a booking or contact link.”
• Tagline options — “You’re a senior copywriter. Give me [number] taglines of about [length] words for [product], aimed at [audience], each landing a different angle on this value proposition: [details].”

Email and ads

• Welcome sequence — “Draft a three-email welcome flow for new subscribers to [brand]. Email 1 introduces us and sets expectations, email 2 features our most popular [product/service] with proof, email 3 offers [incentive]. Details: [brand, offers, discount].”
• Re-engagement email — “Write a win-back email for subscribers who haven’t opened in [timeframe]: one honest reason to come back, one offer, and two subject-line options to A/B test.”
• Search ad copy — “Write Google Ads copy targeting [keyword] for [product]. Give me three headlines (≤30 chars) and two descriptions (≤90 chars), each leading with a different benefit. Context: [details].”
• Customer survey — “Design a five-question satisfaction survey to send after our [product] launch. Mix rating scales with one open-ended question, and keep it under two minutes to complete.”

Content and editing

• Blog intro (PAS) — “As a [field] writer, draft a ~100-word intro for a post on [topic] aimed at [audience], working in [keywords]. Use Problem–Agitation–Solution so the reader feels the stakes before the promise.”
• Quarterly content calendar — “You’re an SEO content strategist. Build a calendar of [number] post ideas for next quarter around [keywords]. Vary the formats (how-to, listicle, comparison, case study) and return it as a markdown table with columns: title, format, target keyword, funnel stage.”
• Tutorial / video outline — “Outline a step-by-step tutorial on [topic] for an 8–10 minute video: a hook, numbered steps, on-screen visual cues, and a closing CTA.”
• Edit for clarity — “Act as a line editor. Tighten the passage below for clarity and flow — shorter sentences, plainer words, same meaning and facts. Return the edited version only: [paste].”
• Match our brand voice — “Rewrite this excerpt in our voice, which is [describe]: [paste]. Keep the substance; change the register.”
• Content-hub subtopics — “I’m building a pillar page on [main topic]. Suggest 3–5 cluster subtopics that each go deep on one facet, with a one-line angle for each.”
• Case-study skeleton — “Draft a case-study outline for a [industry] client: the situation, what we did, the numbers that moved, and a pull-quote. Ask me for whatever details you need first.”

SEO and structured data

• Meta description — “Write a meta description under 150 characters for a post on [topic]. Include [keyword] naturally and give the reader a reason to click. Here’s the intro: [paste]. Return three options.”
• FAQ block — “You’re an SEO writer. For an article on [topic], generate five real questions searchers actually ask, weaving in [keywords], each with a tight answer under [n] words — suitable for FAQ schema.”
• SEO subheadings — “Write 10 logical, keyword-aware H2/H3 subheadings for a post titled

  Lorem ipsum dolor sit amet...

  , based on this outline: [paste]. Keep them scannable, not stuffed.”
• JSON-LD schema — “As a technical SEO, produce valid schema.org JSON-LD for a [schema type] page on [topic] using these details: [paste]. Flag any required fields I haven’t given you.”
• Competitive gap pass — “Here’s my draft and the top three ranking pages for [keyword]: [paste]. Tell me what they cover that I don’t, and where I can be clearer or more complete — not longer for its own sake.”
• Internal-link suggestions — “From the sitemap below, suggest 3–5 internal links for this article with natural anchor text: [article URL]. Sitemap: [paste].”
• Long-tail and clustering — “List the long-tail queries around [keyword], then cluster them by funnel stage (top / middle / bottom) so I can map them to content.”

Make them yours. These are starting points, not house style. The teams that get the most from a prompt library keep a running doc of the versions that actually worked — with the context that made them land. That record is the asset, not any single prompt.