SEO Prompt Library for AI Assistants
A working library of prompts for common SEO tasks. Each is a starting point — swap in your own topic, brand, and constraints. They’re written for any capable assistant (Claude, ChatGPT, Gemini). The more context, role, and output-format you supply, the more reliable the result; for the principles behind that, see AI-Powered Text Generation.
Two standing rules. Never let a model invent search volumes, difficulty scores, or statistics — pull those from real tools. And treat every output as a draft a human verifies before it ships.
Keyword research
Generate seed keywords — brainstorm starting points for a new topic.
“I am creating a content strategy for a company that sells sustainable, eco-friendly yoga mats. Act as an expert SEO strategist and generate a list of 20 seed keywords that cover the main topics and subtopics related to this product. Group them into categories like ‘product features’, ‘materials’, ‘user benefits’, and ‘comparisons’.”
Create keyword clusters — turn a messy list into content-hub themes.
“Here is a list of keywords. Group them into semantically related clusters based on user intent. For each cluster, suggest a primary topic and a potential content format (e.g., blog post, landing page, comparison guide).
Keywords:
– eco friendly yoga mat
– best non-toxic yoga mat
– cork yoga mat vs rubber
– how to clean a cork yoga mat
– buy sustainable yoga mat
– natural rubber yoga mat reviews”
Find long-tail and question-based keywords — uncover high-intent queries for blog and FAQ content.
“For the primary topic ‘sustainable yoga mats’, generate a list of 15 long-tail keywords that a potential customer might ask. Frame at least 10 of them as direct questions (e.g., ‘What is the most eco-friendly material for a yoga mat?’).”
On-page and content
Title tags and meta descriptions — multiple options to test for CTR.
“Act as an expert SEO copywriter. For a blog post titled ‘The Top 5 Benefits of a Cork Yoga Mat’, write 5 unique title tag options (under 60 characters) and 3 unique meta description options (under 160 characters). The target keyword is ‘benefits of cork yoga mat’. The tone should be informative and encouraging.”
Content outline — a structured, SEO-friendly brief.
“Create a detailed content outline for a blog post targeting the keyword ‘how to choose a yoga mat’. The outline should include a logical H1, H2, and H3 structure. Include sections that cover material types, thickness, texture, and budget. Also, add a section for an FAQ based on common user questions.”
Rephrase for readability — simplify and improve flow.
“Rewrite the following paragraph to be more concise and improve its readability. Aim for a 9th-grade reading level and use active voice.
Original Paragraph:
‘The proliferation of various materials in the manufacturing of yoga mats has resulted in a situation where consumers are frequently overwhelmed by the sheer number of available options, making the ultimate purchase decision a complex and often confusing endeavor.’”
Technical SEO
Generate schema markup — JSON-LD without hand-coding.
“Act as a technical SEO expert. Generate the JSON-LD schema markup for an
FAQPage. Use the following questions and answers:Q1: What is a cork yoga mat?
A1: A cork yoga mat is made from the bark of cork oak trees, a renewable and sustainable resource.Q2: Are cork yoga mats slippery?
A2: Cork yoga mats have excellent grip, which actually increases when they get wet.”
Create robots.txt rules — correct directive syntax.
“Create the
robots.txtrules to achieve the following:
1. Block all crawlers from the/admin/directory.
2. Block Googlebot specifically from the/private-staging/directory.
3. Allow all crawlers to access the rest of the site.
4. Include a link to the sitemap athttps://example.com/sitemap.xml.”
Generate hreflang tags — avoid syntax errors in international SEO.
“Generate the
hreflanglink tags for a page that exists in the following versions:
– English (for a global audience):https://example.com/en/page
– German (for Germany):https://example.com/de-de/page
– French (for France):https://example.com/fr-fr/pageInclude the
x-defaulttag pointing to the English version.”
Link building and outreach
Brainstorm linkable assets — content designed to attract backlinks.
“Act as a digital PR strategist. For a company that sells eco-friendly yoga products, brainstorm 5 ideas for linkable assets. For each idea, briefly describe the asset and the type of website that would be likely to link to it. Examples could include a data-driven study, an interactive tool, or a comprehensive guide.”
Draft outreach emails — a personalized broken-link template.
“Draft a concise and friendly email template for a broken link-building campaign.
- My Name: [Your Name]
- My Website: [Your Website Name]
- Broken Link URL: [The URL of the broken link on their site]
- Their Website Name: [Target Website Name]
- My Replacement Resource: A comprehensive guide on [Your Topic], located at [Your URL].
The tone should be helpful, not demanding. The goal is to inform them of the broken link and suggest my resource as a useful replacement.”
