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FAQs

Straight answers to the questions we hear most often about working with Lynx Digital.

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SEO Isn’t Dead. It’s Evolving Into Something Bigger

Every year someone declares SEO dead. Every year they’re wrong. Here’s what’s actually happening, and why the fundamentals matter more than ever.

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Technical SEO Is the Foundation, Not the Strategy

Chasing perfect Lighthouse scores won’t save mediocre content. Technical SEO is the foundation; content and authority are the strategy.

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Running an SEO Content Audit: A Step-by-Step Process

Run a content audit in six steps — scope, inventory, analysis, weighted scoring, an action per page, and measurement — to decide what to keep, refresh, merge, or prune.

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A/B Testing for SEO: A Step-by-Step Method

Run disciplined SEO A/B tests in seven steps — one metric, two variations, randomized segments, run to significance, track, analyze the winner, and iterate.

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