Straight answers to the questions we hear most often about working with Lynx Digital.
Every year someone declares SEO dead. Every year they’re wrong. Here’s what’s actually happening, and why the fundamentals matter more than ever.
Chasing perfect Lighthouse scores won’t save mediocre content. Technical SEO is the foundation; content and authority are the strategy.
Run a content audit in six steps — scope, inventory, analysis, weighted scoring, an action per page, and measurement — to decide what to keep, refresh, merge, or prune.
Run disciplined SEO A/B tests in seven steps — one metric, two variations, randomized segments, run to significance, track, analyze the winner, and iterate.

