Start by defining the scenario — the context, the available data, and the KPIs (cart recovery rate, revenue recovered, and recovery-email CTR) — before building anything. Then configure the trigger (item added to cart AND purchase not completed within a window, starting around one hour) and set the exit condition first, so anyone who buys leaves the sequence immediately. Email 1 is a plain reminder with dynamic cart items and one CTA; add a decision node that branches on purchase status after 24 hours; Email 2 resolves an objection with an incentive, social proof, or alternatives, delivered on the individual’s AI-predicted best open window. Finally, feed the behavioral data into dynamic segmentation and A/B test the load-bearing elements before full rollout.
Full guide → Hands-on Advanced Workflow Creation
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