An ROI report translates operating data into a business case that justifies the investment. A solid one carries seven elements: the objective in one line; the method (tool used and test design — control vs. treatment, sample sizes, duration); KPI deltas showing before-vs-after in both absolute numbers and percentage change; the total cost of the tool for the period; the financial impact (revenue gained, cost avoided, or labor hours saved); the ROI, calculated as (revenue lift − cost) / cost × 100%; and a recommendation to scale, retire, or pilot next. Lead with the ROI figure at the top, show before-and-after visually, tailor depth with an executive summary up front, and establish the baseline before you implement — without that “before” snapshot the ROI calculation has no denominator.
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