Three names sit together. Lynx Assist is the managed assistant that answers customers from your own content and says so when it does not know. Lynx Align is the Content Alignment Layer beneath it, a WordPress plugin that keeps your whole content stack aligned from one source of truth so answers stay accurate. SIE is the engine inside Lynx Align. Two ways to get it: fully managed by Lynx, or run Lynx Align yourself with our setup and support.
Lynx Assist is an AI assistant that lives on your website and answers your customers from your own content, 24/7. It gives a confident answer when it knows one, and when it does not, it says so and points the customer to the right page, product, or a real person. It will not invent claims about your business.
That discipline, confident answers with no fabrication, is the whole point. A generic chatbot either follows a rigid script or pulls from the open internet and makes things up about you. Lynx Assist answers only from the material your website already trusts. That reliability depends on the content underneath being in order, which is where the other two names come in.
Lynx Align, and SIE
Two names sit under Lynx Assist:
- Lynx Align is the Content Alignment Layer: a WordPress plugin that keeps your whole content stack aligned from one source of truth, with bulk operations, so answers stay accurate as your site changes. It sits alongside your CMS rather than replacing it, and it is the product you can run yourself.
- SIE, the Strategic Intelligence Engine, is the engine inside Lynx Align that handles the retrieval and reasoning. It is the “powered by.”
You do not need to care about either to get value from Lynx Assist, any more than you need to know how an engine is built to drive the car. But if you run your own websites, the names matter, because you can run Lynx Align yourself.
Two ways to get it
- Have us build and run it. That is Lynx Assist. We align your content, stand up the assistant, tune it, and keep it current. You never touch the tech. See Lynx Assist.
- Run it yourself with Lynx Align. If you are a web operator who runs your own sites, the Content Alignment Layer is free to evaluate; we sell the setup, the fleet tooling that keeps many installs aligned, and the support. See Get Lynx Align.
See it for yourself
Our own site runs it. Ask our assistant anything about what we do; it answers from our published content and links you to the source. That live demo is the entire pitch.
See also: How Lynx Assist works · Frequently asked questions · Data, privacy and governance.
- Lynx Assist
- Lynx Align
- Content Alignment Layer
- SIE
- Managed vs self-hosted
Ask Lynx Assist
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